Privacy and security


Welcome to the Muscle Foods 2026 Limited privacy and cookies policy 

Muscle Foods 2026 Limited, trading as Prepped Pots (we, us, our), takes your privacy seriously, and we are committed to protecting your personal data. 

This privacy and cookie policy (together with any other documents referred to on our website or which we have sent you) tells you: 

  • Who we are. 

  • How we collect, use, store and share your personal data. 

  • Your privacy and other related rights under the provisions of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 

  • How to contact the UK Information Commissioner's Office if you have a complaint. 

Please read this privacy and cookie policy, and any other privacy notice or policy that we may have provided to you. We want to be sure that you are fully aware of how and why we are using your data. 

Please note that this website is not intended for children, and we do not knowingly collect data relating to children. If you are a minor under 16 years of age, please obtain consent from your parent or guardian before you submit any personal information to us. If you are a parent or guardian of a minor and you have reason to believe your child or ward has provided us with their personal information without your prior consent, please contact us to request erasure of their personal data or for the minor to be unsubscribed from our mailing lists.  

Who are we? 

  • Muscle Foods 2026 Limited (company number 16849280), whose registered office is at Portland House, Bickenhill Lane, Birmingham, England, B37 7WR. Our contact details are as follows: support@preppedpots.com. 

  • We are the 'data controller' for the information that we collect when you visit our website, use our app(s), place an order, or otherwise interact with us. That means that we decide how to use information about you (referred to as 'personal data') and we are responsible for looking after your personal data in accordance with data protection legislation. We will explain below how we collect and use your personal data, and what we mean by the term 'personal data'. Please note that when we refer to 'processing' your personal data, what we mean is using your personal data in connection with this website (including the mobile-optimised version of the website accessible from your portable hand-held device) or our app(s), by acquiring it, using it, storing it, communicating it to other people (with your consent or as part of our service to you) or deleting it. 

  • If you do have any questions, or you would like to exercise any of your legal rights in relation to your personal data, please contact us at: support@preppedpots.com.

  • By visiting our website, creating an account, or placing an order with us, you are accepting and consenting to the practices described in this policy. Please note that we may update this privacy and cookie policy at any time. Any changes we make to our policy in the future will be posted on this page. Please check back frequently to see any updates or changes made. 

 

Complaints 

Should you have any complaints or queries about anything relating to the privacy of your personal data, or any other data protection issues, please let us know using the contact details above and we will do our best to deal with them. However, you also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues. The ICO may be contacted by the methods set out on their website: www.ico.org.uk. 

 

Personal data we collect about you 

The term personal data means any information about an individual from which that individual may be identified. It does not, therefore, include data where the identity has been removed (anonymised data). 

We may collect, store and use some or all of the following categories of data about you. 

When you use our website or app, we may record: 

  • technical information, including the type of device you use to access our website, your Internet Protocol (IP) address, your login data, the type and version of your browser, your time zone setting and location, browser plug-in types and versions, operating system, platform and mobile network information; and 

  • your usage of our website, including the full Uniform Resource Locators (URL), the pages you viewed, the products you browsed or added to your basket, page response times, any download errors, the length of time you were on a particular page, how you interacted with the page (such as scrolling, clicks and mouse-overs), customer session duration, and how you browsed away from the page; and 

  • marketing and communications data, including your preferences in receiving marketing from us and our third parties and your communication preferences. 

When you create an account, place an order, contact us, or interact with our customer support team, we may collect: 

  • your name and contact information, including delivery and billing address, email address and telephone number; 

  • order and transaction information, including the products you have purchased, order value, delivery instructions, delivery date preferences, and order history; 

  • payment information, such as your card type and the last four digits of your payment card (full card details are collected and processed directly by our payment providers, and we do not store full card numbers); 

  • subscription details, if you sign up to a recurring order or subscription plan, including frequency and product preferences; 

  • information you provide when verifying eligibility for a discount scheme (for example, student, key worker, or NHS discounts) through a third-party verification provider; 

  • business/company details if you have contacted us on behalf of a business; 

  • your dietary preferences, fitness or nutrition goals, and product reviews or feedback, if you choose to share these with us; 

  • your professional and/or personal online presence (for example, if you engage with us via social media); 

  • information about how you use our website, app, or customer service channels; and 

  • your responses to surveys, competitions and promotions. 

This personal data is needed so that we can provide services and supply products to you. If you do not provide the personal data asked for, we may be delayed or prevented from providing those products and services, for example we may not be able to process or deliver your order. 

 

How we collect your data 

We will collect most of your personal data directly from you, whether in person, by telephone, text or email and/or via our website or app. This might be when you: 

  • create an account on our website or mobile applications; 

  • place an order or set up a subscription; 

  • complete an online form; 

  • respond to a promotion or subscribe to one of our publications/newsletters/mailing list; 

  • request that information be sent to you; 

  • enter a competition or contest; 

  • take part in a survey or leave a product review; 

  • write to us with information; 

  • communicate with us by telephone, text, email, live chat, via our website or through other communication channels (for example, through social media platforms); 

  • send information to us using social media; or 

  • provide feedback on products and services. 

We may also collect information: 

  • from publicly-accessible sources (for example the internet or Companies House, if you are contacting us on behalf of a business); 

  • directly from a third party where the issue involves someone else (for example, if you have arranged for a gift or hamper to be delivered to another person); 

  • from our payment providers, in connection with processing your payment or assessing eligibility for an instalment or deferred payment option; 

  • from discount eligibility verification providers (for example, student or key worker discount schemes); 

  • from delivery and courier partners, to confirm delivery of your order and resolve delivery issues; 

  • from automated technologies or interactions with our website through the use of cookies and similar technologies; and 

  • when you respond to our promotions, or subscribe to our mailing lists; 

  • when you take part in our loyalty or referral scheme; 

  • when you use our services (or express an interest in doing so); and 

  • when you submit your personal data to us for any other reason. 

How we use your data 

We will only use your personal data when the law allows us to do so, and where we have a proper reason for doing so. Most often, we will use your personal data in the following circumstances: 

  • Where you give us your consent to using your personal data; for example when you sign up to receive marketing communications (your consent may be withdrawn by you at any time as set out in this policy). 

  • For the performance of our contract with you (e.g. to process and fulfil your order, manage your account or subscription), or to take steps at your request before entering into a contract. 

  • Where it is necessary for our legitimate interests (or those of a third party); for example, we have a business or commercial reason for using your personal data and your interests and fundamental rights do not override those interests (e.g. to administer our website or provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about). 

  • Where we need to comply with a legal or regulatory obligation. 

We have set out below, in a table format, a description of ways we plan to use your personal data, and which of the legal bases we rely on to do so. 

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below. 

Purpose/Activity 

Lawful basis for processing (including basis of legitimate interest) 

To create and manage your online account 

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to administer our site) 

To process and fulfil an order you place with us, including taking payment and arranging delivery or courier collection 

(a) Performance of a contract with you 

(b) Necessary to comply with a legal obligation (e.g. tax and accounting records) 

To set up and manage a subscription or repeat/recurring order 

(a) Performance of a contract with you 

(b) Where applicable, your consent 

To process payments, including where you choose to pay by instalment or 'buy now, pay later' options 

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (fraud prevention, in conjunction with our payment and credit providers) 

To manage our relationship with you, including notifying you about changes to our terms or this policy and order updates.  

(a) Performance of a contract with you 

(b) Necessary to comply with a legal obligation 

(c) Necessary for our legitimate interests (to keep our records updated and understand how customers use our products) 

To enable you to enter a competition, prize draw, or complete a survey 

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to study how customers use our products and services, and to develop them) 

To operate our loyalty and referral scheme 

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to reward and retain customers) 

To verify your eligibility for a discount scheme using a third-party verification service 

(a) Performance of a contract with you 

(b) Your consent, where required by the verification provider 

To send you marketing communications about our products, offers, and those of selected third parties 

Your consent (which you may withdraw at any time as set out in this policy), or, where permitted by law, our legitimate interests in relation to existing customers 

To administer and protect our business and our website and app(s) (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data) 

(a) Necessary for our legitimate interests (running our business, IT and network security, fraud prevention) 

(b) Necessary to comply with a legal obligation 

To deliver relevant website and app content and advertisements to you, and to measure or understand the effectiveness of advertising we serve to you 

Necessary for our legitimate interests (to study how customers use our services, develop them, and inform our marketing strategy), or your consent where cookie law requires it 

To use data analytics to improve our website, products and services, marketing, and customer relationships and experiences 

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, and to develop our business) 

To make suggestions and recommendations to you about products that may be of interest to you 

Necessary for our legitimate interests (to develop our products and services and grow our business) 

 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

We do not carry out automated decision-making that produces legal or similarly significant effects concerning you. 

 

Sharing your data 

We may share your personal data with the parties set out below: 

  • Other companies in our group, including those which provide IT and system administration services and undertake leadership reporting. 

  • External third parties including: 

  • service providers who provide IT and system administration services, e-commerce platform hosting (for example, Shopify), email and marketing platforms, data management companies, digital agencies, and professional advisers; 

  • delivery and courier companies, so that your order can be delivered to you; 

  • payment service providers and 'buy now, pay later' providers (such as PayPal, Klarna, and Clearpay), to process your payment and, where relevant, assess eligibility for their services; 

  • discount eligibility verification providers, where you choose to apply a student, key worker, or similar discount; 

  • review platforms (such as Trustpilot), where you are invited to leave a review of your order; 

  • HM Revenue & Customs, regulators and other authorities; 

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; and 

  • advertisers, advertising networks, and analytics and search engine providers that assist us in delivering relevant content and adverts, and in the improvement and optimisation of our site. 

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. 

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect our rights, property, or safety, or that of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

 

Storing your data 

Personal data is stored on our secure servers and/or at our premises. Special rules will apply to the protection of your data if it is stored outside the UK/EEA. Special rules will also apply where, for example, we need to contact third parties on your behalf who have offices outside the UK/EEA, or where electronic services and resources we use (such as our e-commerce, payment, or marketing platforms) are based outside the UK/EEA. 

We will keep your personal data only for as long as is necessary. In working out how long we need to keep your personal data we take into account the amount, nature and sensitivity of the personal data, the potential for harm to arise from its unauthorised use or disclosure, the purposes for which we process it, whether those purposes may be achieved by other means, and the applicable legal requirements (for example, tax and accounting rules). Since retention periods will differ for different types of personal data, please contact us for further details. 

In order to ensure that your personal data is kept secure, and to prevent any breach of confidentiality or unauthorised use, we have put in place security measures which are intended to prevent your personal data from being accidentally lost or used or accessed unlawfully. Access to your personal data is restricted to those with a need to access it, and regard will be had to the need for confidentiality when that personal data is processed. 

Please bear in mind that the transmission of information via the internet is not completely secure, and whilst we will do our best to protect your personal data, we cannot guarantee the security of data transmitted via our website, app, or by email, and any such transmission is at your own risk. 

Your legal rights 

You have the right to ask us not to process your personal data for marketing purposes. You can exercise this right at any time by contacting us or by using the unsubscribe link in any marketing email we send you. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. 

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. 

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance. 

You also have the right to: 

  • Request access to your data: sometimes called a 'subject access request'; this allows you to receive, from us, confirmation as to whether or not your personal data is being processed, and if so to gain access to that personal data and various other information about it, including the purpose for the processing, with whom the data is shared, and how long the data will be retained. 

  • Request correction of your data: sometimes called a 'right to rectification', this is a right to obtain from us, without undue delay, the correction of inaccurate personal data concerning you. 

  • Object to the processing of your data where we are relying on our legitimate interests: a right, in certain circumstances, to object to personal data being processed by us where it is in relation to direct marketing, or in relation to processing supported by the argument of legitimate interest. 

  • A right not to be subject to automated decision-making: that is, a right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you, or similarly significantly affects you. 

In some circumstances we may not be able to do what you have asked; for example, where there is a statutory or contractual requirement for us to process your data and it would not be possible to fulfil our legal obligations if we were to stop. 

You may obtain further information on your rights from the website of the Information Commissioner's Office. 

Cookies 

We use cookies in connection with the operation of our website. A cookie is a small file that is sent by a web server (where we host our website) to a web browser (from where you view our website), and which is then stored by the browser. 

Usually, cookies do not hold any data by which you can be identified, although if we do hold personal data about you (for example, because you have created an account or subscribed to a service that we offer) the cookie may be linked to that data. 

We use the following types of cookies: 

  • Strictly necessary cookies. These are cookies that are required for the operation of our website, including cookies that let you log into your account, use your shopping basket, and complete checkout and payment. 

  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily. 

  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, previously viewed products). 

  • Targeting/advertising cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. 

We also use software such as Google Analytics, which is a web analytics service, in order to understand how visitors to our website use the site. These cookies remember you from one page request to the next, for example to differentiate between 'new' and 'returning' visitors. We receive reports about website usage, such as the number of visitors to our site or the number of unique page views. 

In addition to cookies used by us, our service providers (including our payment providers, marketing platforms, and review platform) may also use cookies, and those cookies may also be stored in your browser when you visit our website. 

If you wish to do so, you can usually prevent cookies from being downloaded to your browser and may delete those that have already been downloaded. How this is achieved varies between different browsers, so please consult the website of your browser provider for more details. However, you should be aware that if you block or delete cookies this may have a detrimental impact on your ability to access our website and the services that we provide. It may mean that not all of the facilities on our website will be accessible to you, or that you are unable to access certain member services which we provide, such as your basket or account. 

You can find more information about the individual cookies we use, and the purposes for which we use them, in the table below: 

Cookie type 

Example source 

Purpose 

Typical expiry 

Strictly necessary 

preppedpots.com.com (Shopify platform) 

Used to operate your shopping basket, remember items you have added, keep you securely logged into your account, and complete checkout and payment. 

Session to 1 year 

Strictly necessary 

 

preppedpots.com

 

Used to remember that you have accepted our use of cookies, and to support delivery date selection during checkout. 

Session to 1 year 

Analytical/performance 

Google Analytics 

Used to understand how visitors use our website (for example, which pages are visited and for how long) so that we can improve it. 

Up to 2 years 

Analytical/performance 

Microsoft Clarity or similar session-recording tools 

Used to understand how visitors interact with our pages, such as scrolling and clicks, to help us improve site usability. 

Up to 1 year 

Functionality 

preppedpots.com 

Used to remember your preferences, such as previously viewed products, so we can personalise your experience. 

Up to 2 years 

Functionality 

Klaviyo or similar email/marketing platform 

Used to recognise you across visits and tailor on-site content and email marketing to your interests. 

Up to 2 years 

Targeting/advertising 

Meta (Facebook/Instagram) Pixel 

Used to measure the effectiveness of, and personalise, advertising shown to you on Facebook and Instagram. 

Up to 90 days 

Targeting/advertising 

TikTok Pixel, Google Ads 

Used to measure the effectiveness of advertising campaigns and to show you more relevant adverts elsewhere online. 

Up to 1 year 

Targeting/advertising 

Trustpilot 

Used to invite you to leave a review of your order and to display verified reviews. 

Up to 1 year 

Third-party checkout/payment 

PayPal, Klarna, Clearpay, Shop Pay 

Set by our payment partners when you choose to pay using their service, to process your payment securely and, where relevant, assess eligibility for instalment or deferred payment options. 

Varies by provider 

 

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our site, including checkout.